Roles and Responsibilities:

Responsible in handling the social media platform independently for the company.
Should have sound knowledge on all the current know- hows (SEO + Social Media +PPC) Responsible in the planning, execution and optimization of company online marketing.
Assist in the formulation of strategies to build digital connections.
Having strong analytical ability to evaluate end- to- end customer experience across multiple channels, customer touch points .
Identify trends and insights, and optimize performance based on the insights.
Plan, execute, and measure experiments and conversion tests.
To create campaigns that deeply integrates with our services.
Responsible for Keyword Research & Analysis, Link Building, Market Research, Competitor Research & Analysis, Social Media Optimization.
Should be able to work on Reporting and analysis tools: Google webmaster and Google Analytics Responsible for Creating & optimizing various online advertising campaigns Prepare online newsletters, promotional emails and organize their distribution through various channels.
Execution of Social Media Marketing efforts ( Facebook, Twitter, Linkedln, You Tube & other social media tools) Provide creative ideas for content marketing and update websites Acquire insights on online marketing trends and keep strategies up- to- date.
Maintain partnerships with media agencies and vendors.